WPA wins Technology Award for innovative health app

28 June 2023

WPA was honoured to win the Outstanding Use of Technology award, at the Cover Customer Care Awards 2023 in London last week. The prestigious award recognised WPA's pioneering technology, specifically its WPA Health app - noting its development, promotion, and increased customer usage. The integration of cutting-edge technologies sets WPA apart from its competitors, enhancing its service offering.

In 2022, the WPA Health app underwent a redesign, providing customers with a dynamic and user-friendly interface, consolidating numerous features into a single app. The results were remarkable:

  • A 50% increase in WPA Health app logins
  • 47% of active customers utilizing WPA Health
  • Over 90% of cash benefit claims submitted digitally

Clare Sampson, WPA's Head of Business Process Change, expressed her delight about the award, highlighting how the WPA Health app exemplifies innovative technology that expands accessibility to services 24/7. She emphasized that the app remains the only UK health insurer app capable of pre-authorising claims without requiring human interaction.

Victoria Watts, Head of Corporate Healthcare at Howden Employee Benefit & Wellbeing, praised the WPA Health app for its simplicity and convenience, enabling customers to access and utilize their WPA benefits effortlessly at any time. By leveraging the latest technologies, customers can book GP appointments, pre-authorize private medical insurance (PMI), and make cash plan claims without the need for direct communication with WPA. Watts particularly appreciated the app's all-in-one functionality, eliminating the need to download multiple apps.

Overall, WPA's recognition at the Cover Customer Care Awards highlights their commitment to innovation and customer satisfaction through the WPA Health app.