Since 2021, WPA's involvement with Somerset CCC has grown and grown. Starting as the County Championship shirt sponsor, WPA is excited to continue supporting the red-ball side, as well as now being the official live stream partner for the Rothesay County Championship and the Men's and Women's Metro Bank One Day Cup games, while featuring on the collar and sleeve of the Women's One Day Cup shirt and on their training kit.
WPA's involvement with Somerset extends well beyond the professional game. In 2026, the two organisations will once again collaborate on Somerset Dreams, an initiative designed to provide support and encouragement to members of the wider Somerset Cricket family. Last year's programme saw Somerset and WPA work together to support a young cricketer affected by online abuse, highlighting the partnership's shared commitment to wellbeing and community care.
YouTube: Jacob's Story: Fighting online abuse with Somerset stars
Mark Southern, Distribution and Marketing Director at WPA, said: "We're thrilled to extend our long‑standing partnership with Somerset County Cricket Club for another three years. WPA is immensely proud to support a club with such passion, ambition and community spirit, and we look forward to celebrating continued success - both on and off the pitch."
Caroline Herbert, Somerset CCC's Commercial Director, said: "WPA Health Insurance are one of our most cherished Principal Partners, and we are delighted to extend a relationship that has continued to grow stronger year on year.
"WPA mirrors many of the values that define Somerset County Cricket Club - community, wellbeing and long-term regional impact. As a respected South West organisation with deep local roots, their collaborative approach and commitment to excellence make them an outstanding partner, and we look forward to continuing our work together."
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