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Sam Cush

Healthcare Practice Partner covering Isle of Wight, Portsmouth and the surrounding area.

About Sam Cush

Private health insurance can feel confusing. There's a lot of noise, a lot of options, and not always much clarity around what actually matters. My role is simple: I help people and businesses understand how private healthcare works, what's worth paying attention to, and how to structure cover in a way that fits their situation. I work with individuals, families and companies - particularly teams of two or more, who want faster access to diagnostics, specialists and treatment without unnecessary complexity. It's about helping you make a clear, informed decision. If we speak, I’ll explain your options in plain English, answer your questions honestly, and give you straightforward advice - whether that means putting cover in place, reviewing what you already have, or deciding now isn't the right time. You can book a call, meet in person, or start with an email. Whatever works best for you.

Contact me

To find out more and discuss the range of health insurance options available to you or your business, please contact me.

Send me a message

If you would like to arrange a meeting, request a callback or have a question regarding WPA's products and services, please complete the contact form.

Contact request
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Why choose us?

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    Specialist knowledge allows me to understand your needs and help you tailor cover to your exacting requirements and budget. I'll be your local contact for the lifetime of your policy to help you when you need it most.

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    Our WPA Health app is an intelligent, intuitive and simple mobile based application available on iOS and Android. It has been designed for the convenience of our members, providing easy access to your secure account 24/7.

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    Choose from a range of award-winning health insurance policies with support services, cover levels and lifestyle options.

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    As a not-for-profit organisation we've been helping our members since 1901. Just health insurance. No distractions.

View our range of award-winning healthcare solutions

Customer service excellence

We're not hampered by the demands of shareholders motivated to make a profit, meaning we're free to act differently from others. We aim to fulfil our purpose to provide our members with access to the best healthcare available in the UK. We offer all of our members a personal commitment to customer service excellence from staff who are trained first and foremost to listen – and most of all, to care.

Trustpilot LogoRated 5 out of 5 stars on Trustpilot

Rated “Excellent”

What is the WPA Healthcare Practice?

The Healthcare Practice is a wholly owned subsidiary of WPA, authorised and regulated by the Financial Conduct Authority. We only advise on WPA's products and services, which provide access to the sort of healthcare that we want for ourselves and our families.

We hold ourselves to the highest professional standards. All Healthcare Partners hold, or are studying towards, the Chartered Insurance Institute (CII) Certificate in Insurance. So you can be confident you are working with qualified and professional advisors.

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Covering Isle of Wight, Portsmouth and the surrounding area

Contact me

To find out more and discuss the range of health insurance options available to you or your business, please contact me.

Arrange a meeting

If you would like to arrange a meeting, request a callback or have a question regarding WPA's products and services, please complete the contact form.

Contact request

Regulatory information

Sam Cush, Appointed Representative of WPA Healthcare Practice Plc (Healthcare Practice) authorised and regulated by the Financial Conduct Authority. The Healthcare Practice is a wholly owned subsidiary of Western Provident Association Limited (WPA). I only advise on WPA’s products and services, which provide access to the sort of healthcare that we want for ourselves and our families.

The Healthcare Practice consists of Partners throughout the UK who are dedicated to advising and selling WPA's health insurance policies. My business is a Healthcare Practice Franchise. The titles 'Senior Partner' and 'Partner' are terms of recognition for Directors of the Healthcare Practice's Appointed Representatives and individuals who are Healthcare Practice Appointed Representatives.