WPA launches Complete Health

18 September 2023

WPA have announced the launch of a brand-new policy for individuals and families - Complete Health.

Complete Health is revolutionising the health insurance landscape, putting power and choice firmly in the hands of customers. This approach offers a personalised health insurance solution designed to cater to individual needs today and in the future.

Key features:

  • Unparalleled flexibility: Complete Health offers an array of policy options, including primary, secondary, and Health and Wellbeing benefits. With No Claims Discount and Pooled Risk pricing, you can truly personalise your health insurance plan to fit your budget.
  • Age is just a number: There's no maximum joining age, ensuring access to quality healthcare regardless of your stage in life.
  • Seamless technology integration: The WPA Health App redefines convenience. It's a one-stop-shop for managing benefits, booking remote GP appointments and pre-authorising claims - all accessible 24/7 without the need for a phone call.
  • Unrivalled customer service excellence: WPA is the only Which? Recommended Private Medical Insurance Provider in the UK. Complete Health recently scored a 9.7/10 score from MyTribe. WPA is currently the top ranked Health Insurance provider in the UK, on Trustpilot.
  • Tailored underwriting options: Choose from Moratorium, Full Medical Underwriting (FMU), or seamless transfer from another insurer on Switch terms.

Sharon Shier, WPA Head of Retail and Commercial and Product Development said that "Complete Health is a commitment to customer-centricity and a testament to the power of technology-driven evolution. This innovative approach places customers in the driver's seat, allowing them to craft their medical insurance policy, select benefits, and determine pricing that resonates with their family's evolving needs."

Andrew Burton, the Insurance Director at Sandbourne observed that, "Complete Health is offering unparalleled flexibility and consumer choice. Together with the ability to choose a premium structure as well as from a large number of optional benefits, the plan can be tailored to fit any budget. With several market leading options including cashback on health screenings to assist with prevention and the forward-thinking co-pay alternative to a traditional excess, WPA have a truly unique product."

He continues, "Most importantly, I am always confident that my clients will be looked after when it matters most by WPA. When you put Complete Health in the context of their exceptional customer service, WPA can be viewed as a premier provider in the UK health market today. Even when others are struggling to answer the telephone, WPA has maintained their service standards and, judging by their customer reviews, are widely regarded as one of the fairest and reliable at point of claim."