Health beyond benefits - WPA event

16 June 2025

Health beyond benefits - the future of corporate healthcare benefits

Explore the future of corporate healthcare with WPA's "Health beyond benefits" event. This video captures key discussions on addressing ill health in the workplace and the evolving landscape of health and wellbeing benefits. Gain insights into how employers and health providers can adapt to changing needs and improve productivity. Discover the importance of early intervention and personalised support in fostering a healthier workforce.

WPA event on 11 June 2025

Perhaps the standout announcement from Chancellor Rachel Reeves' Spending Review in June 2025 was her pledge that day-to-day NHS spending will increase by 3% in real terms over the next three years, to £226bn by 2029.

While undoubtedly welcome money for the health service, it remains less clear how, or even whether, this cash injection will help the 8.5 million people in the UK currently deemed 'economically inactive' off benefits and back into the workplace.

It was therefore timely that, on the very day Chancellor Reeves was unveiling her spending plans to Parliament, health insurer WPA held an informative and topical event in London for intermediaries and customers to discuss the future of 'health beyond benefits'.

The event, split into separate presentations for intermediaries and customers, brought together Chris van Stolk, vice-president of Rand Europe, and Julie Denning, CEO of Working2Wellbeing. Highlights included discussion of:

  • The ill health 'worklessness' challenges faced by this country and the role employers and health benefits can play.
  • How the arrival of Gen Z (or those born between 1997 and 2012) into the workplace is changing the health and wellbeing conversation.
  • What the future might, as a result, look like for corporate healthcare benefits.

Promise of change afoot

Chris, to begin, considered the scale of the challenges facing both society and employers from ill-health worklessness. However, he also recognised that, with the government's 'Keep Britain Working Review' into future workplace health provision expected to report this autumn, change may yet be afoot.

While being economically inactive does encompass students and those with caring responsibilities, its two main drivers are sickness and ill health, Chris emphasised. In fact, of the 8.5 million total, some 2.8 million are out of work because of long-term sickness.

More than a third of these (38%) have multiple health conditions, with this figure having risen by 400,000 since the end of the pandemic. Worryingly, this 'Covid lag' also seems to be a particularly British problem.

"Our working population is not in great health either; 4.1 million people currently work with a health condition that limits their ability to work," he added. While, perhaps unsurprisingly, a lot of these are older workers, there are growing concerns about the rising number of younger employees also reporting health issues.

"Health issues in the young population are rising fast. There is a lot of mental health and social anxiety, but we are also seeing a lot of musculoskeletal issues in young people," said Chris, with both absence and presenteeism becoming real headaches for many employers.

The government has recognised that the pressure all this is putting on society, our economy, the health service and our benefits system is unsustainable, he highlighted, hence the Keep Britain Working Review under ex-John Lewis boss, Sir Charlie Mayfield. "What we really need to think about is early, holistic case management; we get to people far too late. If you wait six weeks when somebody is economically inactive or on sickness, probably the chance of that person coming back to work is very low. So, we need to be there earlier," he added.

Chris highlighted the example of Jaguar Land Rover, where employees who go off sick are triaged after just one week to see how they can be best supported back into the workplace. "What we do know is that, when you get this right, you really can make a difference. But this is also a moment for reflection of what the role of insurance is in this sector. And also, what the value-added is in terms of some of the offers that we are putting out there" Chris concluded.

Generational shifts and challenges

Psychologist Julie Denning then addressed in more detail the challenges, and opportunities, Gen Z are bringing to the workplace in terms of health and wellbeing, especially mental health.

What we're really noticing is the younger generation, they aren't happy. They aren't satisfied. They're struggling. They're finding life hard. They've not got that hope, that optimistic bias. It is across the world, in 82 countries. And it is not about the pandemic; this problem was occurring way before then," she said.

"The other thing to say is that it is most prevalent in young women. We need to understand, get under the bonnet and think about what these people are experiencing," Julie added.

There were a range of factors possibly at play here, she suggested. The fact, first, that this is the 'iGen' generation, or first truly digitally native generation. "This generation has never known life without a smartphone, or tech generally; this generation functions very differently," Julie said.

"It is where they get information from, how they connect with their friends, how they understand and learn about the world; it is part of them, and they are the first generation like that. So, we have to be thinking about that, especially in terms of happiness."

As a generation, Gen Z is results rather than time-focused, she also highlighted. For example, if a job can be done in four hours they may then question why they have to be at a desk for eight. "They think in a different way, in terms of being very individualistic, which is not the same as egocentric," said Julie.

"They believe that everybody is an individual and is able to do, think and be who they want to be. When they are in the workplace, they will expect to be able to talk to the CEO as they would talk to their peers. That sense of hierarchy has shifted. It's not because they're disrespectful, it's that sense of 'well my opinion is just as valuable'.

"They are very comfortable talking about mental health; that doesn't mean there is a greater prevalence because people are talking about it. It is that they are comfortable describing, talking about, and experiencing their emotions," she said.

There can also often be something of a 'safety mindset', so preferring to stay at home when unwell rather than struggling into the office or not drinking as much as previous generations.

There has been much written, too, about this generation's understandable advocacy around climate change and for employers to reflect their values. Over-arching all this, however - and worrying from the health and wellbeing perspective - is that this generation is broadly pessimistic, insecure and doubtful. "There is a lot of sadness there and a lot of worry. So, from an employer perspective and improving productivity, I think employers are going to have to think about working very differently," Julie said.

This in turn, Julie argued in conclusion, is posing real challenges for employers in terms of investment in, and delivery of, health and wellbeing benefits.

"We're seeing lots of wellbeing initiatives out there, but they aren't moving the dial on this generational problem. They are not hitting the mark, which to me is saying they haven't really understood their target group and what they need," she said.

Looking to Europe for answers?

The intermediary event concluded with question-and-answer session where it was emphasised organisations will need to take a more considered, strategic and even personalised approach to health and wellbeing rather than simply, say, investing in one-size-fits-all employee assistance programmes.

There was a strong desire for any discussion - political or public - around 'alternatives' to the NHS to move beyond a binary 'it's either the NHS or the US' to consider, perhaps, more hybrid European models.

Chris highlighted how on Radio 4 recently Sir Charlie Mayfield had reflected at length on the Danish healthcare model. And how this could - albeit of course only speculation - inform his final recommendations.

"Employers will have to step up and pay more, unfortunately," he predicted. "It will also get regulated slightly differently; they might have to disclose certain things they are not currently disclosing. There will probably be very targeted support from the government towards SMEs that are struggling with this agenda.

"For insurance, it is kind of shifting the balance. There might be a shift in terms of the risks that employers need to consider. Income protection might be a really low-cost benefit that could feed into this quite extensively. There could be certain products that actually become much more mainstream than they currently are.

"If I were to become Charlie Mayfield, I would probably say that, rather than signing people off work, we need to refer them. Building on the Jaguar Land Rover approach, they need to be seen in about a week or two, to say, 'this is what we can do about it, these are reasonable adjustments we can make'. Or in some cases maybe transitioning people to other roles and so on quite early on.

"Ultimately, simply parking people for six weeks and then forgetting about them, clearly, is a stupid and very expensive approach to dealing with this," Chris said.

About the author

Nic Paton is one of the country's foremost journalists on workplace health, safety and wellbeing, and is editor of Occupational Health & Wellbeing magazine. He also regularly writes on the health and employee benefits and health insurance markets.